ƒ Be Bold, Be Relevant, Be Courageous

We Are

Courageous is the state-of-the-art brand studio of CNN, CNN Business, and HLN. Drafting off the journalistic heritage of CNN, Courageous specializes in bold, culturally-relevant creative and documentary-style premium storytelling that captivates audiences.

We are a team of award-winning directors, producers, editors, developers, designers, animators and strategists dedicated to creating authentic, emotionally-resonant and, often, purpose-driven stories on behalf of brands. We shoot all over the world and uphold the highest standards of filmmaking – using the latest, top-of-the-line equipment to create cinematic-quality work. We distribute our content through the powerful footprint of CNN and WarnerMedia.

Recent Awards


ADWEEK Arc Awards 2020

  • WINNER Best Long Form Fiction

    “Out of the Shadows” – Proctor & Gamble

  • WINNER Best Short Form Non-Fiction Series

    “It can wait” – AT&T


Event EX Awards 2020

  • WINNER, Best Outdoor Environment

    "The Shape of History" - Hulu


Webby Awards 2020

  • WINNER People’s Webby

    “Art of Cold” – Coors Light


MediaPost Creative Media Awards 2019

  • WINNER Outdoor Media

    “Shape of History” – Hulu

  • WINNER Branded Entertainment: Original Film/Video

    “The Play for Equal Pay: Exposing the Gender Wage Gap” – Secret

Clients

CREATIVE PARTNERS

Courageous tells engaging stories on the behalf of clients from a wide range of industries and creative sensibilities.

  • Amazon
  • BMW
  • General Electric
  • Invesco
  • Red Lobster
  • Land Rover
  • Warner Brothers
  • Ad Council
  • Hulu
  • Sleep Number
  • Tide
  • Mass Mutual
  • Subaru
  • Kenneth Cole
  • GEICO
  • Boeing
  • Reebok
  • Toyota
  • SERVPRO
  • HPE
  • Merck
  • AETNA
  • Lockheed Martin
  • KPMG
  • Memorial Sloan Kettering
  • Volvo
  • Bayer
  • Princess Cruises
  • Benjamin Moore
  • DIRECTV
  • Charles Schwab
  • Pitney Bowes
  • AMEX
  • Showtime
  • Bravo
  • AT&T
  • Netflix
  • Intel
  • Modelo
  • Lenovo
  • Marriott
  • IFC
  • Bud Lite
  • Square Enix
  • Norfolk Southern
  • EBAY
  • Farmers Insurance
  • Microsoft
  • Canon
  • Sony Pictures
  • Experian
  • PepsiCo
  • TD Bank / AmeriTrade
  • United
1

Cleveland Clinic

In celebration of their 100 year anniversary last February, Cleveland Clinic partnered with Courageous Studios to explore their rich history as an innovative, purpose-driven organization. In this series of branded films, we learn about the organization’s beginning, its growth, and the human impact of one hundred years and countless medical breakthroughs that has made Cleveland Clinic is a global leader in patient care.

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2

Sephora

Showing Face

Does the ballroom community still enforce traditional gender roles? Eddie Jarel Jonesx thinks so—and they’re out to shatter expectations by showing the world their true face. Using makeup as a tool to explore who they are and who they want to be, Eddie Jarel Jonesx invites us into the world of ballroom in this branded film, and invites us all to explore gender and identity on our own terms.

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3

Hulu

Handmaid’s, The Shape of History

Here’s a dispiriting fact: Only 8% of all statues in the US are of women. If that sounds dystopian, well, it kind of is—which is why Hulu’s The Handmaid’s Tale Season 3 and Courageous Studios teamed up to draw attention to the issue, inspired by a provocative question: What if we could achieve statue parity for one day, in one city? And so, on the morning of June 7, 2019, in New York City, 140 mirrored statues stood tall—a fleeting moment of equality in a city with 145 statues of men and only 5 of women. As thousands of people walked through the exhibit, they were confronted with an unavoidable truth: the need for equality.

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4

Invesco

Designer Streetwear that Means Something

Innovators shake us out of the status quo and remind us of the courage and conviction it takes to invest in greater possibilities together. Case in point: 13-year-old entrepreneur Trey Brown is changing his community in Philadelphia with a designer clothing line that represents his positive outlook on life. In this branded film for Invesco QQQ, we check in on Trey as he learns the ins-and-outs of building his own business and sets out to prove that innovation can come from anywhere.

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5

Roberto Coin

Inspired By Beauty

Italian jewelry designer Roberto Coin has spent his life searching for beauty. A self-styled ‘beauty explorer,’ Roberto asserts that the most important experiences of beauty cannot be seen or even touched: They must be felt with the heart. That sentiment imbues every piece of jewelry he creates. In this branded film for Roberto Coin, we trace the influences that shaped his philosophy of beauty and birthed an iconic jewelry brand.

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6

Target

The Dad Gang

The Dad Gang began in 2016 as an Instagram account designed to put positive images of Black fatherhood out into the world, but it quickly grew into a robust social community of Black dads who support and celebrate each other online and in-person. In this branded film for Target, we meet the proud fathers of The Dad Gang, who remind us to love, protect and uplift all the men who are doing their best for their kids.

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7

Chevy

Storm Chasers

Roger Hill loves severe weather. And over the past three decades, he has personally witnessed upwards of 650 tornadoes—more than anyone on earth. Eventually, he turned his passion into a career and started Silver Lining Tours, a storm chasing tour service. During storm season, Roger and his wife Caryn are on the road for more than 100 days straight, driving hundreds of miles per day. In this branded film for Chevrolet, we ride shotgun as they chase dark skies and rough weather together—and invite us to wonder at the raw power of nature seen up close.

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8

Coors Light

Illuminating Giants

For photographer Reuben Wu, capturing the splendor of the world’s highest peaks demands an innovative technique grand enough to match the grandeur of his subjects. In this project for Coors Light, we follow Wu to the Pastoruri Glacier in Peru, where he paints the nighttime landscape with light from specialized drones and illuminates the majesty of the ice blue glacial walls, 16,000 feet high in the sky.

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9

Mass Mutual

Bikers Against Bullies

For years, Phil Mick fell victim to bullying. His worrying gave him stomach aches and he began to resent going to school. Then, he got help from some unlikely angels—50 big-hearted, leather-clad bikers. The United Motorcycle Enthusiasts are a brotherhood riding to do good. On Phil’s first day of middle school, they banded together to give him an unbelievable back-to-school escort, sending the message that empathy and love is always the answer.

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